专利名称：FULL PAGE VIDEO INTERSTITIAL
ADVERTISEMENT
发明人：Darrick Brown,David Ross Lerman,Troy
William Young,Matthew AllenSanchez,Nicholas Marshall Sanchez
申请号：US12572109申请日：20091001
公开号：US20100023398A1公开日：20100128
专利附图：
摘要：The present invention is directed to a full-page video interstitial advertisement.
The interstitial advertisement offers advertisers a high quality, full screen videodistribution opportunity for a set period of time, such as a 15 second spot, however theduration of the video may vary depending on the content of the video or the
configuration of the webpage. A session manager controls the exposure of the interstitialadvertisement to the user, to prevent the user from experiencing too frequent interstitialadvertisements during a web session. The interstitial advertisement includes a fuse fordisplaying the playing progress of the video. The use of sound is preferred as part of theinterstitial advertisement since it is important for the delivery of the media value of theadvertisement. The interstitial advertisement spans the entire web browser screen,overlaid on top of the current web page using a transparency layer.
申请人：Darrick Brown,David Ross Lerman,Troy William Young,Matthew AllenSanchez,Nicholas Marshall Sanchez
地址：Redwood City CA US,New York NY US,Mill Valley CA US,San Francisco CAUS,Newport OR US
国籍：US,US,US,US,US
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